CO2 emissions are the main cause of climate change. It is possible, however, to capture CO2 from the atmosphere (direct air capture) and from flue-gas emissions at industrial sites. The captured CO2 can then be used instead of fossil fuels to produce both fuels and materials. Commonly referred to today as carbon capture and utilisation (CCU), such technologies could make a contribution to climate protection in the future. Researchers are currently at work analysing the various possibilities of CCU.
The Institute for Advanced Sustainability Studies (IASS) commissioned EBP to produce a short explanatory video to communicate the subject to a wide audience of lawmakers, students or business leaders. I really enjoyed the challenge to explain this complex but meaningful topic to an audience with limited prior knowledge by using appealing imagery and keeping it short at the same time. As CCU technologies are based on the natural CO2 cycle of photosynthesis, we decided to translate the concept of “closing natural circles” into our visual language: Every picture fits into the circle and all these circles morph fluently into each other through clever animation.