After the big rebrand of Nickelodeon US, Nick India asked velvet to pitch some ideas for the Indian adaption of the rebrand. We were free to come up with any idea for the channel idents but had to stick to the US design for the on screen presentation elements. We decided to go crazy and colourful for the idents and created a series of styleframes featuring different kids and their world and suggested the claim “my world, my rules”. For the OSP we took the US design and pimped it with some fun elements from the idents.
Date: March 2010 / Client: Nickelodeon India / Animation studio:velvet, Munich / Creative Director: Patrick Selinger / My part: Styleframes “Miss Bollywood”, “Lady Gadget” and OSP design / Illustrated characters: velvet team / 3D Typeography:Mihai Popa