Cultural percentage

A large scale wimmelbild for migros cultural percentage

Migros invited me to propose a new visual language for their Culture Percentage division. The Migros Culture Percentage (German: Kulturprozent) is a voluntary commitment of Swiss supermarket Migros in the fields of culture, society, education, leisure and the economy. Through its institutions, projects and activities, it creates access to cultural and social activities for a broad spectrum of the population.
To cover their whole spectrum visually I sketched a “Wimmelbild” with space for all the possible activities and stories around the organisation’s activities. The isometric perspective of the picture allows to easily ad and move elements to the scene. And of course any illustrated element could be used by itself. I first sketched an outline version of the “Wimmelbild” and just coloured some elements to give an idea how it would look like when it’s done. Later the client thought it was a good idea to have an outline version and the option to highlight certain parts of the picture. Unfortunately they had to cancel the whole project.

Date: December 2014 / Client: Migros Culture Percentage, Switzerland / Illustration: Monika Rohner
Illustration: Arthouse building
Illustrated characters: Ballerina, gardener
Illustration: Gardener, tree, birds and wellies
Illustation: Girl's picknick in the park and reader
Illustration: Boy watching the stars
Illustration: Cultural and performative activities
Illustration: Tree, grandma in wheelchair and grandson
Illustration: Picknick basket
Illustration: Girl and frisbee
↑ Picture details
Wimmelbild illustration for Migros' Cultural Percentage
↑ Full picture
Detail of the wimmelbild illustration for Migros' Cultural Percentage
Detail of the wimmelbild illustration for Migros' Cultural Percentage
↑ Close up
Illustration: Icons
Illustration sketch
↑ Early stage icons and sketches