Newman's Own

Delicious vegetables and an old bathtub

These are some styleframes for an animated commercial which tells the story about Paul Newman and his Newman’s Own Salad Dressings. His first commercial batch of salad dressing was made in an old bathtub way back in 1982, by something suspiciously resembling a canoe paddle, and bottled in old wine bottles. The agency was looking for a crafty style to emphasise the homemade character of Newman’s Own salad dressings. 

Date: August 2008 / Client: Newman’s Own / Animation studio: Mainframe, London / Styleframe: Monika Rohner