Corporate Responsibility

Together in a cool team we created this explainer movie to give people an idea what subject-matter UBS’s Corporate Responsibility department is dealing with. It was a very interesting challenge to come up with conceptual pictures and ideas that communicate the philosophy of corporate responsibility in a modest but nevertheless poetic and playful way. Therefore I designed a fantastic flying object with a complex system of hoists and balancing platforms. A bunch of huge lightbulb-balloons (representing “Big Ideas”) are carrying the whole system through the sky. Together with the team I created the story and then drew the storyboard. Emanuele Colombo illustrated all the elements that were later animated.